Senad Kalesic

Senior Product Designer

Work History

LinkUp

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Minneapolis, MN

The leading provider of deep, accurate, actionable labor market data, updated daily and sourced directly from employer websites globally.

LEAD PRODUCT DESIGNER

12/2022 – Today

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Conducted industry research and collaborated with internal stakeholders and users to gain a deep understanding of the product and LinkUp's user needs. Established a design system and framework based on design thinking principles to support the vision of a complete product redesign.

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Worked closely with Product Directors, Lead Product Owners, and Engineers to define the product roadmap, ensuring alignment between design and product strategies. Ran workshops with teams and stakeholders, fostering collaboration and providing regular updates on design efforts.

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Led the developing and implementing of a unified Design Language, collaborating closely with the teams for faster product development and future integrations. Discovered and provided solutions to improve user processes and workflows through iterative UI design and high-fidelity prototyping.

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Led the team made of diverse roles to establish a robust design system and framework that supported the complete product redesign.

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Played a crucial role in defining the product roadmap and facilitated workshops, promoting collaboration and communication. Employed iterative UI design and high-fidelity prototyping techniques to improve user processes and workflows.

KYROS

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Minneapolis, MN

Sobriety Management Platform Providing Access to Resources, Providers, & Support.

DIRECTOR OF USER EXPERIENCE

02/2022 – 11/2022

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Established and led an 8-member UX department, collaborating with Engineering and Product teams to conceptualize the product's look and feel.

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Worked closely with the CEO, Product Directors, and Engineering leaders to define the department's scope and function.

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Designed web-based and mobile-first versions of the product for internal and client-facing dashboards, optimizing the user journey to streamline access to medical providers, legal and financial assistance, and mentorship.

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Utilized insights from product research to develop a UI/UX that eliminates friction in client onboarding and enhances accessibility for disabled users, prioritizing privacy, sensitivity, and confidentiality across various devices.

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Collaborated cross-functionally with Finance, Product, and Legal teams to create a payment portal connecting providers and insurance companies, facilitating seamless medical billing processes.

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Implemented departmental hiring processes and mentored junior employees, partnering with local schools to develop a curriculum emphasizing collaboration with Product and Engineering teams.

Field Nation

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Minneapolis, MN

Online IT Contractor Marketplace for Service Providers.

LEAD PRODUCT DESIGNER

12/2018 – 02/2022

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Led a team of 3 Senior Designers and collaborated with C-suite executives, Solutions Engineering, and Product teams to simplify the complexity of the IT contractor platform and implement design systems during a period of Product-team reorganization.

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Partnered with the Marketing team to conduct user research, prototype platforms, and execute product sprints, aligning long-term product vision, timeline, and roadmaps with short-term product journeys.

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Worked closely with the Legal department to incorporate contractor documentation directly onto the platform, including contract-acceptance capabilities and payment-processing features.

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Successfully led the design team in implementing a new design system for the IT contractor platform. This design system significantly improved design consistency and efficiency, enabling faster product iterations and reducing the time-to-market for new features and updates.

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Played a key role in driving user engagement on the platform by introducing gamification elements and user incentives. By leveraging behavioral psychology principles, the platform saw an increase in user activity and retention, contributing to the overall growth and success of the marketplace.

Hoonuit

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Minneapolis, MN

Hoonuit empowers educators with web-based tutorials to enhance teaching and learning.

LEAD UX DESIGNER

12/2017 – 04/2022

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Led the UX design efforts for Hoonuit's innovative educational platform, working closely with the product team to understand user needs and pain points.

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Conducted extensive user research and usability testing to gather insights and feedback, enabling data- driven design decisions to improve the platform's usability and overall user experience.

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Redesigned the platform's user interface, incorporating a more intuitive and cohesive design language, resulting in increased user engagement and adoption of the platform's video tutorials.

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Collaborated with educators and institutions to understand their specific needs and challenges, translating those insights into new features and enhancements that streamlined processes and empowered users in the teaching and learning experience.

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Contributed to Hoonuit's mission of empowering educators and institutions by delivering design solutions that made the platform's vast library of video tutorials more accessible and effective in enhancing software and writing competencies for learners.

Veritas Technologies

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Minneapolis, MN

Multi-Cloud Data Management Platform Ensuring Protection, Recoverability, & Compliance.

SENIOR PRINCIPAL UX DESIGNER

12/2015 – 11/2017

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Led a team of 7 UX Designers collaborating with Product Owners and Lead Engineers to integrate UX goals into 11 products, including NetBackup, a flagship data-management system utilizing automation, AI, and elastic architecture to enhance data agility.

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Presented the value and vision of the design system to VPs, Sr. Directors, and Directors across the enterprise, incorporating customer-experience measurement criteria such as analytics, usability testing, A/B testing, and top-line business KPIs.

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Spearheaded the implementation of a comprehensive design system across 11 products, ensuring consistency in visual elements, interactions, and user experience across the entire product suite. This design system streamlined development processes, reduced design debt, and enhanced the overall product quality.

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Collaborated with Product Owners, Lead Engineers, and customer-facing teams to gather feedback and insights from end-users, incorporating their feedback into the design process. This customer-centric approach led to a deeper understanding of user needs and preferences, resulting in user-centered design solutions that resonated well with the target audience.

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Conducted workshops and training sessions for internal teams, educating them about design thinking principles, UX best practices, and the proper use of the design system. This initiative empowered the teams to take a more design-driven approach in their decision-making processes, resulting in a stronger alignment of product goals with user needs.

Target

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Minneapolis, MN

Target is a leading retail powerhouse that stands out with its remarkable e-commerce platform that showcases an extensive array of products, accompanied by highly competitive prices and unparalleled convenience for shoppers.

LEAD PRODUCT DESIGNER

09/2011 – 09/2015

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Created and implemented Target's first design system for digital products, establishing a cohesive visual language and incorporating accessibility procedures. This allowed for a more consistent user experience across platforms.

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Designed endpoints for core digital products, including e-commerce websites and iOS + Android native apps. This involved creating intuitive interfaces that improved user engagement and satisfaction.

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Developed design standards for mobile and web platforms, contributing to an impressive $900 million in annual revenue. This resulted in a remarkable 100% year-over-year increase in demand sales from 2014 to 2015.

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Defined the layout for Target.com, taking into account navigation, consumer journey, and checkout interfaces for both web and mobile sites. This optimized the user experience and made it easier for customers to find and purchase products.

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Designed, prototyped, and conducted user testing for merging multiple user-account systems into a single cost-saving database. This resulted in a user-success rate of 96% for various unique-user scenarios, streamlining the process and improving efficiency.

Periscope

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Minneapolis, MN

DIGITAL ART DIRECTOR

02/2011 – 09/2011

Novagenus

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Brisbane, QLD

DIGITAL ART DIRECTOR

04/2008 – 04/2010

Arthur Productions

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Tuzla, Bosnia & Herzegovina

VIDEOGRAPHER & ANIMATOR

02/2006 – 03/2009

Education

Minnesota School of Business

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Woodbury, MN

Bachelor of Science in Digital Design: Multimedia & Computer Graphics

2001 - 2004

Skills & Abilities

As a Senior Product Designer, I possess a wide range of skills and abilities that allow me to excel in my role. These include:

User Experience, Design Systems, Prototypes, Product Design, A/B Testing, Accessibility, Adaptive Web, Adobe After Effects, Adobe Illustrator, Adobe XD, Agile Methodology, Agile Product Management, Android, B2B, B2C, Communication, Concept Testing, Content Design, CSS, Data Visualization, Design Patterns, Figma, Focus Groups, Framer, High Fidelity Designs, HTML, Interaction Design, Invision, iOS, JIRA, Journey Mapping, Market Research, Mobile UI, Mobile UX, Onboarding, Onboarding Design Experience, Photoshop, Platform/Dashboard Design, Product Management, Product Strategy, Product Vision, React Native, Responsive Web Design, Scrum, Service Design, Sketch, Storyboards, UI Design, UI/UX Design, User Flows, User Interface, User Interviews, User Research, User Surveys, User Testing, UX Design, Visual Design, Web, and Wireframes.

My problem-solving approach is deeply rooted in a user-centric mindset, and I thrive in cross-functional team environments. With a meticulous attention to detail and strong project management skills, I possess the expertise to deliver design solutions that leave a lasting impact and showcase innovation.Furthermore, I actively stay updated with industry trends and emerging technologies to ensure that my skills remain cutting-edge.

Tools

As a Senior Product Designer, I hold comprehensive understanding of tools and suites. These encompass:

Adobe Creative Suite, Axure, Balsamiq, Figma, Framer, Google Form, Google Workspace, Hotjar, InVision, JIRA & Confluence, Lookback, Maze, Microsoft Office, Microsoft Teams, Miro, Origami Studio, Salesforce, Sketch, Slack, SurveyMonkey, Typeform, Trello, UXPin, UserTesting, Webflow.

My utilization of tools hinges on clients, endeavor, and the outcome.

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